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	<title>KeithEmmel.com</title>
	<link>http://www.keithemmel.com</link>
	<description>Change the Game</description>
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		<title>Google+Apple=Goople, Goople = Game Changing</title>
		<description><![CDATA[From Umair on what makes Google and Apple so great: The ends they’re working towards are similar: Goople aspires to &#8211; with laserlike intensity &#8211; change the world for the better. And where most of their competitors will sell out everything they believe in for a few bucks and a latte, Goople is deeply, radically [...]]]></description>
		<link>http://www.keithemmel.com/2008/03/13/googleapplegoople-goople-game-changing/</link>
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		<title>Branding it is a changing</title>
		<description><![CDATA[&#8220;A brand is no longer what we tell the consumer it is &#8211; it is what consumers tell each other it is.&#8221; &#8211; Scott Cook Link &#8211; http://www.deborahschultz.com/deblog/2008/02/the-economics-o.html]]></description>
		<link>http://www.keithemmel.com/2008/03/10/branding-it-is-a-changing/</link>
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		<title>Where google got it right and yahoo got it wrong.</title>
		<description><![CDATA[&#8220;There are no ads on Google&#8217;s homepage. Why not? Orthodox strategy tells us that Google&#8217;s crazy not to plaster the homepage with ads: that real estate&#8217;s worth literally (hundreds of) billions of dollars. Why is Google passing up free – and seemingly easy – money?Because ads impose costs on consumers – and that&#8217;s why consumers [...]]]></description>
		<link>http://www.keithemmel.com/2008/03/04/where-google-got-it-right-and-yahoo-got-it-wrong/</link>
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		<title>The Race to Free</title>
		<description><![CDATA[“ In a sense, what the Web represents is the extension of the media business model to industries of all sorts.” -Chris Anderson]]></description>
		<link>http://www.keithemmel.com/2008/03/02/the-race-to-free/</link>
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		<title>Zipcar Game Plan</title>
		<description><![CDATA[Car sharing meets car rentals. I love Zipcar (www.zipcar.com) because it changes the game. It creates green pastures of new business opportunity and growth, while it helps solve two pain points &#8211; car ownership &#38; car rentals. The Cambridge, MA based company just announced the acquisition of Seattle based competitor Flexcar making it the only [...]]]></description>
		<link>http://www.keithemmel.com/2008/03/01/zipcar-game-plan/</link>
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		<title>Great Entrepreneurial Points</title>
		<description><![CDATA[Excellent post and insightful information. Escaping the Entrepreneurial Seizure: Interview with Michael Gerber]]></description>
		<link>http://www.keithemmel.com/2008/02/29/great-entrepreneurial-points/</link>
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		<title>Enough With The &#8220;Next Google&#8221; Talk</title>
		<description><![CDATA[Is anyone else starting to get a little annoyed with every tech article about a promising company being called the &#8220;Next Google&#8221;? There isn&#8217;t a next Google, Google is Google, its a search engine and a lot other cool things. Google is not the next Microsoft. Can we stop with all the silly comparisons? Each [...]]]></description>
		<link>http://www.keithemmel.com/2008/02/25/enough-with-the-next-google-talk/</link>
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		<title>The In-N-Out Burger Formula</title>
		<description><![CDATA[For those of us living outside California, Arizona and Las Vegas a visit to In-N-Out has become a ritualistic requirement when visiting the southwest. I had the opportunity to once again bite into burger perfection this last week while on a golf vacation to Phoenix. Is there a fast food chain with a bigger cult [...]]]></description>
		<link>http://www.keithemmel.com/2008/02/20/the-in-n-out-burger-formula/</link>
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		<title>Chapter Ends, New Chapter Begins</title>
		<description><![CDATA[I&#8217;m excited to announce that I will be leaving my post as Director of Innovation for Little Giant Ladders in January 2008 to begin my new role at reformID. Little Giant is what brought me to Utah from Minnesota and in those two years I have met and made friends with an incredible bunch of [...]]]></description>
		<link>http://www.keithemmel.com/2008/01/07/chapter-ended-new-chapter-begins/</link>
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		<title>The Argument for a New Web Experience</title>
		<description><![CDATA[Factors for Change Browser sizes are bigger and better. More than 80% of web browsers are at least 1024&#215;768. I know this means some people are still on 800&#215;600 but is grandma or the guy with the old computer really the ones we should dumb down are design to, are these the people reading digg? [...]]]></description>
		<link>http://www.keithemmel.com/2008/01/01/the-argument-for-a-new-web-experience/</link>
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		<title>It Was A Good Run</title>
		<description><![CDATA[Today I have to make the announcement that Gone Yard Games has decided to close it doors. It was a good run, from the ESPN negotiations to the trade show in Vegas. Unfortunately we unable to secure the mass distribution deal we had all hoped for to ensure the company&#8217;s long term success. A special [...]]]></description>
		<link>http://www.keithemmel.com/2007/12/31/it-was-a-good-run/</link>
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		<title>Scoble &#8211; The Web&#8217;s Buffalo Bill</title>
		<description><![CDATA[I&#8217;m a subscriber to Robert Scoble&#8217;s blog. Once or twice a month he&#8217;ll post something that interests me and I do find some value in his work. However, something about his presence at anything and everything related to technology is starting to wear thin on me. Has technology become some random conference in some random [...]]]></description>
		<link>http://www.keithemmel.com/2007/11/08/scoble-the-webs-buffalo-bill/</link>
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		<title>Solve A Pain Point</title>
		<description><![CDATA[Startup Rule #3: Solve A Pain Point Ask yourself what pain you solve? You have to solve a consumer or industry pain point. If you don&#8217;t you&#8217;re just another copy cat product or service. Does it make it easier? quicker? cheaper? Too often startups fall into the trap of creating something they think is neat [...]]]></description>
		<link>http://www.keithemmel.com/2007/09/28/solve-a-pain-point/</link>
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		<title>XBox Bleeds, Wii Leads</title>
		<description><![CDATA[How can you not love what Nintendo is doing right now with the Wii? Five years ago Nintendo didn&#8217;t really matter. Sony and Microsoft were suppose to take over the video game console market. The PS2 and Xbox were fighting a battle Nintendo knew it could not win. So it changed the game. The founding [...]]]></description>
		<link>http://www.keithemmel.com/2007/07/10/xbox-bleeds-wii-leads/</link>
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		<title>The Mario Batali Formula</title>
		<description><![CDATA[While channel surfing last week I came across an hour long TV show on the Food Network called Chefography. The episode chronicled the success of Mario Batali and was actually quite interesting. As I watched I became more and more impressed with how far ahead of his time Mario is. There are so many lessons [...]]]></description>
		<link>http://www.keithemmel.com/2007/04/20/the-mario-batali-formula/</link>
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