Google+Apple=Goople, Goople = Game Changing
From Umair on what makes Google and Apple so great:
The ends they’re working towards are similar: Goople aspires to - with laserlike intensity - change the world for the better. And where most of their competitors will sell out everything they believe in for a few bucks and a latte, Goople is deeply, radically purposive: […]
Branding it is a changing
“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.” - Scott Cook
Link - http://www.deborahschultz.com/deblog/2008/02/the-economics-o.html
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