“There are no ads on Google’s homepage. Why not? Orthodox strategy tells us that Google’s crazy not to plaster the homepage with ads: that real estate’s worth literally (hundreds of) billions of dollars. Why is Google passing up free – and seemingly easy – money?Because ads impose costs on consumers – and that’s why consumers are busy tuning them out, and tuning each other in. And that’s how Google invests in consumers: Google is foregoing revenues so consumers aren’t forced to view costly ads on its homepage. From an economic point of view, in fact, the amount of revenue Google foregoes is the amount Google is investing in consumers, every second of every day.”
-Umair Haque, Director of the Havas Media Lab
