Google+Apple=Goople, Goople = Game Changing
From Umair on what makes Google and Apple so great:
The ends they’re working towards are similar: Goople aspires to - with laserlike intensity - change the world for the better. And where most of their competitors will sell out everything they believe in for a few bucks and a latte, Goople is deeply, radically purposive: they won’t compromise much, if anything, to achieve the goal of changing the world for the better. (One can argue that Google’s policy of following local content-filtering policies in China is a notable exception.) You’ll never see an ad on Google’s homepage, or a Mac that’s not a joy to use, even if Bill Gates, Gordon Gekko, and Lucifer held a fire sale, and mortgaged the world to Goople.
And that DNA opens new paths to strategy and advantage. Goople finds value chains and industries in deep strategy decay - where innovation and choice are stale, and consumers are besieged by lameness - like marketing, consumer electronics, TV, and perhaps the most troubled of all, mobile and music. Then Goople utterly eviscerates them: it reconstructs radical new ones - where friction has been vaporized, where complexity and variety explode - and so everyone really is better off. When Steve Jobs makes the iPhone carrier-neutral, kiss the traditional mobile value chain goodbye.
What will that influence look like?
The key components of DNA Google and Apple share let them overthrow yesterday’s stale approaches to strategy and advantage, and pursue entirely new ones with a vengeance. Goople does exactly the opposite of what orthodox strategy counsels: it makes peace where there was war, conquers through love instead of hate, listens to instead of shouts at consumers, perhaps most critically, takes huge risks to make the world better instead of avoiding risk to make it worse.
Goople is rewriting the rules of a very stale game: industrial-era strategy itself, which is really the prime mover behind the gathering economic storm on the horizon.
How Apple and Google Dominate - Umair Haque, Harvard Business
It couldn’t be more true and it the definition of Change the Game. As Umair says, “Google does exactly the opposite of what orthodox strategy counsels…” And that is why they continue to dominate, that is why they continue to innovate.
Rewrite the rules. Change the Game.
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