Google+Apple=Goople, Goople = Game Changing
From Umair on what makes Google and Apple so great:
The ends they’re working towards are similar: Goople aspires to - with laserlike intensity - change the world for the better. And where most of their competitors will sell out everything they believe in for a few bucks and a latte, Goople is deeply, radically purposive: […]
Branding it is a changing
“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.” - Scott Cook
Link - http://www.deborahschultz.com/deblog/2008/02/the-economics-o.html
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Where google got it right and yahoo got it wrong.
“There are no ads on Google’s homepage. Why not? Orthodox strategy tells us that Google’s crazy not to plaster the homepage with ads: that real estate’s worth literally (hundreds of) billions of dollars. Why is Google passing up free – and seemingly easy – money?Because ads impose costs on consumers – and that’s why consumers […]
The Race to Free
“ In a sense, what the Web represents is the extension of the media business model to industries of all sorts.” -Chris Anderson
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Zipcar Game Plan
Car sharing meets car rentals. I love Zipcar (www.zipcar.com) because it changes the game. It creates green pastures of new business opportunity and growth, while it helps solve two pain points - car ownership & car rentals. The Cambridge, MA based company just announced the acquisition of Seattle based competitor Flexcar […]