Enough With The “Next Google” Talk
Is anyone else starting to get a little annoyed with every tech article about a promising company being called the “Next Google”? There isn’t a next Google, Google is Google, its a search engine and a lot other cool things. Google is not the next Microsoft. Can we stop with all the silly comparisons? Each company is a success based on it’s own defensible quirky merits. Google does not want to be Microsoft, Microsoft does not want to be Google. Each company is it’s own creation.
At some point in the last five years of tech journalism Google came to mean no business plan, unexpected advertising success, multi-billion dollar valuation. I don’t know if I would want my company to be called the next Google, it would imply the company has no plan other than burning through money until lightning strikes. Not a business model I would want to be involved with.
Please stop with the “Next Google” talk and please start talking about real companies with real revenue opportunities. And just because it worked for Google doesn’t mean it will work for social networking, media or road side fruit stands. I’m not interested in entrepreneurship that rushes the gold fields and hopes for a winning lottery ticket. That methodology never works out for the other 99%. Unless I’m the one selling the shovels and picks.

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